Rebrand Wix Help Center
The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate. Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.
Wix | 2022 - 2024
More
Music 3
A visual identity for a music channel inspired by the evolution of rap culture and technology.
The icon set reflects three decades of sound, featuring a vinyl record (1980s), a boombox (1990s), and an iPod (2000s) – each representing how rap music was consumed and lived through the years.
The logotype and icons combine bold rhythm and nostalgic references to express the channel’s dynamic voice.
Baking packaging
Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.
Anxieties Illustrations
As someone who lives with anxiety, illustration is my clearest form of expression.
This series of short comic strips brings inner fears and intrusive thoughts to life — with honesty, dark humor, and a visual language that speaks when words fall short.
Little steps
A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.
abS object
I made this site for abS object as part of an exercise at the company "wix".
Avi is a designer and maker, working and living in Tel Aviv. About a year ago he founded objects design brand abS_objects.
All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
Google Slides – version history
I redesigned Google’s version history experience to improve clarity, scannability, and decision-making in high-density workflows.
The focus was on reducing cognitive load, strengthening visual hierarchy, and helping users understand changes and restore confidence faster.
Mahshi
Logo and branding to restaurant tunisian food
Geula
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages.
The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
Pillow control
Try to imagine that - your night pillow can switch colors, can play music, massaging
and even fresh the air in your bedroom.
Concept application that controls your sleeping pillow and monitors your sleep!
clippy
Clippy is a platform a social network that 's based on video realms and creates
clips that personally coordinate word connections to videos.