Rebrand Wix Help Center
The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate. Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.
Wix | 2022 - 2024
More
Gazoz israeli museum
Branding of "Gazoz Museum of Israeli culture"
The colors used are of the Mediterranean sands, sea, and sun.
I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel.
My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas.
I chose a naked cement wall that in my view symbolizes true and hard israeliness.
Spotip
SPOTIP is a platform designed for photographers seeking the perfect spot – near or far – to capture their next shot.
The app helps users discover beautiful, photogenic locations, tailored to their interests through a smart search engine with category filters.
Each location includes detailed info: recommended gear, time of day, and tips from other photographers who have already been there – along with sample photos for inspiration.
Once users explore a location, they’re invited to contribute: share new places, upload their photos, and become part of a global photography community.
A premium tier unlocks exclusive features: access to remote or restricted spots, offline saving, photography lectures, and advanced gear recommendations – all designed to help photographers capture the perfect moment, every time.
Confession Night
Confession Night is one day a year, the longest night in which we confess our sins, and continue to celebrate life.
The confessional process takes place from the dark until the next day, a process in which one confesses to another in the world. The boutique is located in major cities around the world, such as New York, Tel Aviv, Berlin and more, and provides an opportunity to confess your sins regardless of religion, race or gender.
The language takes inspiration from the nightlife, the neons, the urbanism, and on the other side from the worlds of the church and the vitrage, which delineate the language.
The idea comes from Maha Shivarti in India, where they celebrate the longest night of the year and invite Lord Shiva to wash away evil and the old and make room for growth and renewal.
abS object
I made this site for abS object as part of an exercise at the company "wix".
Avi is a designer and maker, working and living in Tel Aviv. About a year ago he founded objects design brand abS_objects.
All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
Anxieties Illustrations
As someone who lives with anxiety, illustration is my clearest form of expression.
This series of short comic strips brings inner fears and intrusive thoughts to life — with honesty, dark humor, and a visual language that speaks when words fall short.
Silk print
Silk screen printing.
Contemporary Art Website
The site showcases famous contemporary art works from around the world and provides information about the artists behind the scenes. It also features articles regarding issues in the art world, while trying to immerse the viewer in the exciting world of contemporary art.
Logos
Some of the logos that I made
Screenshot
Screenshot is an interactive bar application, The app combines the experience of going out to a bar in synchronization between the smartphone and the visitor's activity in the bar. The bar is surrounded by screens that dynamically present what is going on in live broadcast. Through the application, the user stays up to date, constantly exposed to new experiences and acquaintances, can order food and drinks and be in the whole partner experience, in exchange for participation, the bar rewards the customers constantly.
Arctic monkeys
A responsive website concept for the Arctic Monkeys, featuring a band timeline, full discography, and integrated online store – all designed to reflect the band’s unique tone and aesthetic.