Silk print

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.

created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.

I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.

soap bracelets that inspired by The Moroccan desert.

Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.

SPOTIP is a platform designed for photographers seeking the perfect spot – near or far – to capture their next shot. The app helps users discover beautiful, photogenic locations, tailored to their interests through a smart search engine with category filters. Each location includes detailed info: recommended gear, time of day, and tips from other photographers who have already been there – along with sample photos for inspiration. Once users explore a location, they’re invited to contribute: share new places, upload their photos, and become part of a global photography community. A premium tier unlocks exclusive features: access to remote or restricted spots, offline saving, photography lectures, and advanced gear recommendations – all designed to help photographers capture the perfect moment, every time.

A logo for a high-end suite hotel, offering boutique hospitality in the atmosphere of old Tel Aviv, located in Neve Tzedek. A place with history from old Tel Aviv, luxurious yet understated, in a special location on a street of artists and boutiques.

Einav Nashiri is a women's clothing brand. Those who wear Einav feel free, sexy femininity with lots of confidence. She is independent and strong. The clothes are leisure, resort clothes designed with a lot of thought. The brand's message is to be a woman and be in constant freedom.

Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.