Laura Zajdner Rosenthal, Tel-Aviv.
Ever since I remember myself, i have imagined the world around me differently than others. I saw harmonies in shapes and colors, in light and shadow and in everything around me. I have expressed myself visually, through my clothes, my drawings and my art.
In whatever I did, that feeling guided me. and it still does today.
In whatever I did, that feeling guided me. and it still does today.
It wasn't long until I found a name for that phenomenon that it says - Design.
For me, design is rarely an object. Design is an emotion, a feeling – a story that has existed long before anything else did. With it, we stretch the boundaries of creation, creativity, and innovation.
For me, design is rarely an object. Design is an emotion, a feeling – a story that has existed long before anything else did. With it, we stretch the boundaries of creation, creativity, and innovation.
The only natural course i could take was to explore this phenomenon further, academically and professionally. As well I have found a job - designing for a startup company, helping them to communicate their message visually. Over there, I met a new side of design. I learned that design is integral in shaping ideas to become attractive customer propositions. It is creativity deployed to a specific end.