Arctic monkeys

During a humanitarian expedition to Ghana, I took part in renovating a local school and orphanage. As part of the project, I created a 30x3 meter mural on the school’s wall, reflecting the school’s core value: PEACE. The artwork was developed in collaboration with the local community and aims to bring hope, color, and meaning to the everyday environment of the children.

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

The book contains Orna Kazin' s articles that entail articles about wanderers. I also chose to add the artist Sophie Calle that deals with the borderlines of documentation and time. The book is set up in a modern format of a researcher, that combines both time and mystery. The Digital format focuses on Sophie Calle's work called "The Hotel" .Sophie Calle follows photographs and documents the hotel guests whilst working as a chambermaid on her spare time.

The site showcases famous contemporary art works from around the world and provides information about the artists behind the scenes. It also features articles regarding issues in the art world, while trying to immerse the viewer in the exciting world of contemporary art.

Screenshot is an interactive bar application, The app combines the experience of going out to a bar in synchronization between the smartphone and the visitor's activity in the bar. The bar is surrounded by screens that dynamically present what is going on in live broadcast. Through the application, the user stays up to date, constantly exposed to new experiences and acquaintances, can order food and drinks and be in the whole partner experience, in exchange for participation, the bar rewards the customers constantly.

Silk screen printing.

Branding of "Gazoz Museum of Israeli culture" The colors used are of the Mediterranean sands, sea, and sun. I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel. My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas. I chose a naked cement wall that in my view symbolizes true and hard israeliness.

Einav Nashiri is a women's clothing brand. Those who wear Einav feel free, sexy femininity with lots of confidence. She is independent and strong. The clothes are leisure, resort clothes designed with a lot of thought. The brand's message is to be a woman and be in constant freedom.

The journey of chocolate, from seed to finished product, reminded me of the way rocks are formed over time. Both begin as raw materials from nature and transform into something refined, rich, and full of character. Inspired by this parallel, I designed a chocolate package that draws on geological textures and a desert-inspired color palette. The use of organic, abstract shapes reflects the wildness and unpredictability of natural formation processes. To give the packaging a postcard-like feel, I incorporated rock textures and added information about various global mines on the back – creating a sensory and narrative-rich unboxing experience that connects the product to the earth it came from.

Some of the logos that I made