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Help center header
The Wix Help Center used to inherit the global Wix.com header. This created several problems: it took up too much space, included irrelevant links, wasn’t aligned with support best practices, and we had no control over its content or data. The goal was to design a dedicated, independent header tailored for support, aligned with industry standards, and optimized for Help Center users.
Disruption
created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.
Pablo escobar
Poster, postcard and cigar as an icon called ׳Pablo Escobar׳. The design plays with the colors of black and white, In all aspects and represents both sides of Escobar. On one hand, the evil personality, and on the other hand the one who supports the poor people. The guns are like the wings of angels.
Silk print
Silk screen printing.
Good Intentions
A collaborative project between Shenkar’s Fashion Design Department and the Sheba Medical Center’s Rehabilitation Department for war-injured soldiers. Twelve fashion students worked closely with twelve wounded soldiers, each with unique physical challenges and personal stories, to co-design adaptive, fashionable garments that promote independence and dignity in everyday life. The process was rooted in design thinking, with occupational therapists guiding the students to create solutions such as magnetic closures, garments compatible with medical braces, and custom features like pockets for white canes. Beyond aesthetics, the project explored how fashion can be a tool for healing, empowerment, and inclusion. Maia Arazi, Tamar Mani, Helen Sofrin // Shenkar; Esti Neuhar, occupational therapist// Sheba Medical Center; Dana dariel, Laura Zajdner // Wix.
Logos
Some of the logos that I made
Spicy middle east
While working at a startup, I fell in love with sticky notes – their bold colors, versatility, and the creative energy they bring. Inspired by that spirit, I designed a spice packaging system that channels the startup vibe through color, shape, and tone. The packaging mimics the square, lean format of sticky notes – compact and practical. A transparent window lets the natural colors of the spices shine through, acting as both a functional element and a vibrant design feature. I explored Middle Eastern patterns, matching each spice with a mood and motif: the hotter the spice, the bolder the pattern. Materials are compostable and eco-friendly, with a neutral brown base that emphasizes the natural beauty of the contents. Just like sticky notes, these packages are made to stick anywhere in your kitchen – turning it into a colorful, expressive space inspired by the land they came from.
Protest catalog
A protest Begin with one human this is a catalog dealing with protests. the catalog is an introduction to the term "protest". The many different shades and layers this term contains. The catalog engages in a trial to see the many shades and layers of the word from the visual point of view. The colors that are bound together on the different billboards exposed in protests. The end focuses on the contrast between the individual as to the masses in a composition.
Rebrand Wix Help Center
The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate. Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.
Witchfest
Welcome to Witchfest – a whimsical festival where witches unite to share magical trends, swap secrets, and enjoy eerie-sweet treats. The responsive website invites visitors to explore event details in true ghastly style: from a celestial map guiding the way, to instructions on how to summon an Uber Broom, and even a way to send magical invitations to friends. Witchy, witty, and web-ready.
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