I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.
created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.
I made this site for abS object as part of an exercise at the company "wix". Avi is a designer and maker, working and living in Tel Aviv. About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
Logo and branding to restaurant tunisian food
A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.
Contemporary Art Website
The site showcases famous contemporary art works from around the world and provides information about the artists behind the scenes. It also features articles regarding issues in the art world, while trying to immerse the viewer in the exciting world of contemporary art.
Product Designer at Wix.com | Full-time | Aug 2019 – Present As part of the Wix’s Product Design team who are both masters of UX and have a pixel-perfect approach to UI. We define and design products that have an impact on almost 200 million users around the world. i working with a design system Collaborate with other UX designers, product managers, frontend developers, Illustrators, prototypers and cross-functional stakeholders to understand requirements and provide creative, thoughtful solutions inside and outside the team.
Gazoz israeli museum
Branding of "Gazoz Museum of Israeli culture" The colors used are of the Mediterranean sands, sea, and sun. I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel. My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas. I chose a naked cement wall that in my view symbolizes true and hard israeliness.
Logotype for fashion designer