Spotip

Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.

A logo inspired by the street name Zvulun.

A visual identity for a music channel inspired by the evolution of rap culture and technology. The icon set reflects three decades of sound, featuring a vinyl record (1980s), a boombox (1990s), and an iPod (2000s) – each representing how rap music was consumed and lived through the years. The logotype and icons combine bold rhythm and nostalgic references to express the channel’s dynamic voice.

Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!

A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.

A logo for a high-end suite hotel, offering boutique hospitality in the atmosphere of old Tel Aviv, located in Neve Tzedek. A place with history from old Tel Aviv, luxurious yet understated, in a special location on a street of artists and boutiques.

Some of the logos that I made

A New Model for Burial Rooted in Ancient Jewish Tradition Avnei Derech is a conceptual burial system based on the ancient Jewish practice of “gathering of bones” – a two-stage burial technique mentioned in biblical and historical sources, and widely practiced in communities such as Morocco. This project responds to a pressing issue: the increasing shortage of burial space in Israel. Existing solutions, like multi-level cemeteries, are expensive and spatially inefficient. In contrast, this method allows for up to 65 times more burial plots per dunam (1,000 sqm) without compromising religious law. The process includes: *Stage 1: Temporary burial (“subsidiary burial”) *Stage 2: After one year, the bones are respectfully transferred to a permanent stone or clay grave The design system I developed translates this spiritual, practical solution into a modern, respectful, and personal experience. Inspired by the terrazzo aesthetic – a material rooted in Israeli architecture – I created a series of modular, recycled-stone graves, each customizable in color, texture, density, and form. The graves are arranged in vertical structures, up to four stories high, forming an urban geometric landscape that is both solemn and poetic. A narrow slit between graves serves as a tray for small personal objects like flowers or stones. Viewed from above, the arrangement creates a powerful mosaic of remembrance. The system includes: -A catalog explaining the religious, practical, and emotional layers of the burial process -Modular grave designs with variations in shape, size, and material -A visual selection system for clients and families, enabling them to personalize the grave in alignment with Jewish law -A filing and registration system, including digital scan keys and physical models (1:23 and 1:1 scale) to preview the result Every material is sustainably sourced, easy to produce, and designed to last — because even in death, we can choose meaning, care, and connection to the land we came from. This project proposes a new vision of burial: one that honors tradition while embracing innovation, and offers comfort in form, material, and message — where stone becomes memory, and memory becomes peace.

soap bracelets that inspired by The Moroccan desert.

created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.