Silk screen printing.
Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!
A logo inspired by the street name Zvulun.
The book contains Orna Kazin' s articles that entail articles about wanderers. I also chose to add the artist Sophie Calle that deals with the borderlines of documentation and time. The book is set up in a modern format of a researcher, that combines both time and mystery. The Digital format focuses on Sophie Calle's work called "The Hotel" .Sophie Calle follows photographs and documents the hotel guests whilst working as a chambermaid on her spare time.
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
Poster, postcard and cigar as an icon called ׳Pablo Escobar׳. The design plays with the colors of black and white, In all aspects and represents both sides of Escobar. On one hand, the evil personality, and on the other hand the one who supports the poor people. The guns are like the wings of angels.
Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.
Logo and branding to restaurant tunisian food
Screenshot is an interactive bar application, The app combines the experience of going out to a bar in synchronization between the smartphone and the visitor's activity in the bar. The bar is surrounded by screens that dynamically present what is going on in live broadcast. Through the application, the user stays up to date, constantly exposed to new experiences and acquaintances, can order food and drinks and be in the whole partner experience, in exchange for participation, the bar rewards the customers constantly.
A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.