Contemporary Art Website

The Wix Help Center used to inherit the global Wix.com header. This created several problems: it took up too much space, included irrelevant links, wasn’t aligned with support best practices, and we had no control over its content or data. The goal was to design a dedicated, independent header tailored for support, aligned with industry standards, and optimized for Help Center users.

created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.

Wage Gap Simulation – Social Awareness Ad An advertisement that visualizes the gender wage gap in Israel, highlighting the inequality between men’s and women’s salaries through a clear, impactful concept.

A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.

I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.

A responsive website concept for the Arctic Monkeys, featuring a band timeline, full discography, and integrated online store – all designed to reflect the band’s unique tone and aesthetic.

Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.

The journey of chocolate, from seed to finished product, reminded me of the way rocks are formed over time. Both begin as raw materials from nature and transform into something refined, rich, and full of character. Inspired by this parallel, I designed a chocolate package that draws on geological textures and a desert-inspired color palette. The use of organic, abstract shapes reflects the wildness and unpredictability of natural formation processes. To give the packaging a postcard-like feel, I incorporated rock textures and added information about various global mines on the back – creating a sensory and narrative-rich unboxing experience that connects the product to the earth it came from.

A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.

As someone who lives with anxiety, illustration is my clearest form of expression. This series of short comic strips brings inner fears and intrusive thoughts to life — with honesty, dark humor, and a visual language that speaks when words fall short.