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The Arctic Monkeys site offers a tour of the band, albums and an online store.

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

Working for a startup company is where i fell in love with sticky notes. Their colorfulness, their versatility, and the statement they make. So i chose to design my spice package with inspiration from my sticky friends, and their startup vibe. . I investigated. At first, I researched the shape of the sticky notes. They are square and and an easy size for writing, they are lean, like a startup. secondly, I wanted the colors to show through, so I created a window through which the package naturally reflects the vibrant colors of the spices. Lastly, I researched the world of middle eastern patterns and tried to match the colors and atmosphere to that of each spice. A very hot spice would reflect a much livelier pattern. ​ For the package’s material I chose a compostable, eco-friendly cardboard, representative of the middle eastern culture and land. The package’s color is a neutral brown to accentuate the spice’s natural colors. The packages will stick anywhere in your kitchen, and turn it as lively and as vivid as the middle eastern they were inspired from.

AVNEI DERECH is a new alternative burial method that s based on ancient Jewish laws and guidelines that s called "the gathering of bones". I've developed and designed an innovative layout that s based on the terrazzo surface that s very commonly used in Israel. The shortage of burial space is worsening. The cemeteries are spreading and widening on our living spaces. In order to try to solve this problem the cemeteries have offered, burial on floors. This solution is quite expensive and does not totally solve the problem of space. The method of "gathering of bones" offers 65 times more burial space than in a regular burial in one dunam(1000sqm). In the process of "gathering of the bones" technique, there are two stages. Stage one: "the subsidiary burial" that is a temporary burial. Stage two: a year after the burial, the remains of the deceased are bones only. The bones are removed from their temporary burial plot and transferred to their permanent grave(made of stone or clay). This kind of burial is often reminded in the Jewish biblical sources and was extremely common in morocco. The choice of design will be offered to the client whilst living or to his family after their beloved has passed away with a vast amount of choices and considering the Jewish burial restrictions. The use of this technique is divided into a few stages. There is the catalog that contains all the information concerning the process, the reality that created this idea (the growing problem of lack of space) and its outcome. The ancient source of this technique is of Jewish origin, wit the history and products that are used. There is an assortment of designs available, texts and visual designs of the burial plots and forms. The catalog entails all the specifications of this technique. All the stages are explained and displayed in the catalog. The catalog is presented in the form of a large scale and focusing on a smaller scale of details. The first chapter the cemetery is presented, It s built and finally the burial plot and numbering of graves. In the second chapter, the actual grave is presented. The size of the graves (length of thigh and width of pelvis being longest bones). The grave is built as a hollow box and shall be built as high as four-floor levels above ground. The full height shall be two meters high. In addition, there are the shapes of the graves. The connecting part between graves creates a small slit that can be used as a small tray for accessories such a flower, stone, candles, Finally, the text is written on the grave. From a look above the shapes of the graves creates a magnificent sight of a unique geometric urban view. The third chapter explains to the reader the material used and the method itself. The offer of choice of basic colors and gravel. The client chooses the colors and size of his choice (with a ratio of 1:1). The density of the stones and finally the options used for the final finish of the grave. It s of importance to point out that all the stones, gravel and products are from recycled stone and environmentally friendly. It s easy to manufacture, highly resilient and of low cost. It s unique texture allows a wide variety of options. Finally and the most meaningful statement is that from ashes and stone we come and to ashes we return. In the fourth chapter, I'll present examples that are played out in colors and data. I 'll begin with one color of gravel mixed with one base color and work my way up. There is also the possibility of choosing only base colors. The goal is that every client can be provided with the possibility to create his own unique mosaic style and statement grave. A grave that s produced of a unique, innovative, exciting idea as a form of burial. Another implementation of this concept will offer a filing system with a colorful array available, as well as a form that will be filled out and a scanned key that displays the choices made by the client. Furthermore, there is an architectural small model that displays grave plots with a ratio 1:23, and an example of a grave with a ratio 1:1 in its square shape. All the tiles and stones are hand made from the same material. This project display s a new idea in which death has not yet conquered life but respects and intensifies the memory of our beloved. This technique changes our attitude to death and offers a solution concerning the growing current burial system.

Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.

I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.

Silk screen printing.

The brief was to make a particular site to a native application and refine it. we chose the Capsule site - new kind of pharmacy, prescription delivery service, which is located in the United States, we create a simple system that summarizes all the medical events and advances that have taken place for you or your family this week, have added various features that are relevant in the world of innovative medicine. The app will recognize your health status up to the smallest details, take care of the relevant medications and also as a social community that helps you find more and more people with the same health issues and share between them treatments and medicine reviews.

Confession Night is one day a year, the longest night in which we confess our sins, and continue to celebrate life. The confessional process takes place from the dark until the next day, a process in which one confesses to another in the world. The boutique is located in major cities around the world, such as New York, Tel Aviv, Berlin and more, and provides an opportunity to confess your sins regardless of religion, race or gender. The language takes inspiration from the nightlife, the neons, the urbanism, and on the other side from the worlds of the church and the vitrage, which delineate the language. The idea comes from Maha Shivarti in India, where they celebrate the longest night of the year and invite Lord Shiva to wash away evil and the old and make room for growth and renewal.

Branding of "Gazoz Museum of Israeli culture" The colors used are of the Mediterranean sands, sea, and sun. I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel. My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas. I chose a naked cement wall that in my view symbolizes true and hard israeliness.