Image making

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!

During a humanitarian expedition to Ghana, I took part in renovating a local school and orphanage. As part of the project, I created a 30x3 meter mural on the school’s wall, reflecting the school’s core value: PEACE. The artwork was developed in collaboration with the local community and aims to bring hope, color, and meaning to the everyday environment of the children.

As someone who lives with anxiety, illustration is my clearest form of expression. This series of short comic strips brings inner fears and intrusive thoughts to life — with honesty, dark humor, and a visual language that speaks when words fall short.

The brief was to make a particular site to a native application and refine it. we chose the Capsule site - new kind of pharmacy, prescription delivery service, which is located in the United States, we create a simple system that summarizes all the medical events and advances that have taken place for you or your family this week, have added various features that are relevant in the world of innovative medicine. The app will recognize your health status up to the smallest details, take care of the relevant medications and also as a social community that helps you find more and more people with the same health issues and share between them treatments and medicine reviews.

A logo for a high-end suite hotel, offering boutique hospitality in the atmosphere of old Tel Aviv, located in Neve Tzedek. A place with history from old Tel Aviv, luxurious yet understated, in a special location on a street of artists and boutiques.

Visitt is a web-based platform designed to streamline routine maintenance inspections and empower both field inspectors and contractors with full operational control. By consolidating every layer of the maintenance workflow hierarchy into one intuitive system, Visitt enables faster, clearer, and more efficient facility management.

A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.

Some of the logos that I made

The journey of chocolate, from seed to finished product, reminded me of the way rocks are formed over time. Both begin as raw materials from nature and transform into something refined, rich, and full of character. Inspired by this parallel, I designed a chocolate package that draws on geological textures and a desert-inspired color palette. The use of organic, abstract shapes reflects the wildness and unpredictability of natural formation processes. To give the packaging a postcard-like feel, I incorporated rock textures and added information about various global mines on the back – creating a sensory and narrative-rich unboxing experience that connects the product to the earth it came from.