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Rebrand Wix Help Center
The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate. Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.
Confession Night
Confession Night is one day a year, the longest night in which we confess our sins, and continue to celebrate life. The confessional process takes place from the dark until the next day, a process in which one confesses to another in the world. The boutique is located in major cities around the world, such as New York, Tel Aviv, Berlin and more, and provides an opportunity to confess your sins regardless of religion, race or gender. The language takes inspiration from the nightlife, the neons, the urbanism, and on the other side from the worlds of the church and the vitrage, which delineate the language. The idea comes from Maha Shivarti in India, where they celebrate the longest night of the year and invite Lord Shiva to wash away evil and the old and make room for growth and renewal.
Gazoz israeli museum
Branding of "Gazoz Museum of Israeli culture" The colors used are of the Mediterranean sands, sea, and sun. I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel. My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas. I chose a naked cement wall that in my view symbolizes true and hard israeliness.
Cartel Font
A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.
Music 3
A visual identity for a music channel inspired by the evolution of rap culture and technology. The icon set reflects three decades of sound, featuring a vinyl record (1980s), a boombox (1990s), and an iPod (2000s) – each representing how rap music was consumed and lived through the years. The logotype and icons combine bold rhythm and nostalgic references to express the channel’s dynamic voice.
Shufuni ya nash
This is an Instagram page, called @shufuniyanash. As part of my course, I choose to talk about the Eastern culture and more so about the Moroccan culture. All the characters and images i drew my self, to every image there's a small paragraph and thus creates a light and fun language- and most importantly people are exposed to things that they don't know or knew about the culture. Enjoy
abS object
I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
Screenshot
Screenshot is an interactive bar application, The app combines the experience of going out to a bar in synchronization between the smartphone and the visitor's activity in the bar. The bar is surrounded by screens that dynamically present what is going on in live broadcast. Through the application, the user stays up to date, constantly exposed to new experiences and acquaintances, can order food and drinks and be in the whole partner experience, in exchange for participation, the bar rewards the customers constantly.
Pillow control
Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!
Disruption
created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.
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