Drawing

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

Einav Nashiri is a women's clothing brand. Those who wear Einav feel free, sexy femininity with lots of confidence. She is independent and strong. The clothes are leisure, resort clothes designed with a lot of thought. The brand's message is to be a woman and be in constant freedom.

Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!

created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.

During a humanitarian expedition to Ghana, I took part in renovating a local school and orphanage. As part of the project, I created a 30x3 meter mural on the school’s wall, reflecting the school’s core value: PEACE. The artwork was developed in collaboration with the local community and aims to bring hope, color, and meaning to the everyday environment of the children.

Branding of "Gazoz Museum of Israeli culture" The colors used are of the Mediterranean sands, sea, and sun. I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel. My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas. I chose a naked cement wall that in my view symbolizes true and hard israeliness.

While working at a startup, I fell in love with sticky notes – their bold colors, versatility, and the creative energy they bring. Inspired by that spirit, I designed a spice packaging system that channels the startup vibe through color, shape, and tone. The packaging mimics the square, lean format of sticky notes – compact and practical. A transparent window lets the natural colors of the spices shine through, acting as both a functional element and a vibrant design feature. I explored Middle Eastern patterns, matching each spice with a mood and motif: the hotter the spice, the bolder the pattern. Materials are compostable and eco-friendly, with a neutral brown base that emphasizes the natural beauty of the contents. Just like sticky notes, these packages are made to stick anywhere in your kitchen – turning it into a colorful, expressive space inspired by the land they came from.

The journey of chocolate, from seed to finished product, reminded me of the way rocks are formed over time. Both begin as raw materials from nature and transform into something refined, rich, and full of character. Inspired by this parallel, I designed a chocolate package that draws on geological textures and a desert-inspired color palette. The use of organic, abstract shapes reflects the wildness and unpredictability of natural formation processes. To give the packaging a postcard-like feel, I incorporated rock textures and added information about various global mines on the back – creating a sensory and narrative-rich unboxing experience that connects the product to the earth it came from.

A collaborative project between Shenkar’s Fashion Design Department and the Sheba Medical Center’s Rehabilitation Department for war-injured soldiers. Twelve fashion students worked closely with twelve wounded soldiers, each with unique physical challenges and personal stories, to co-design adaptive, fashionable garments that promote independence and dignity in everyday life. The process was rooted in design thinking, with occupational therapists guiding the students to create solutions such as magnetic closures, garments compatible with medical braces, and custom features like pockets for white canes. Beyond aesthetics, the project explored how fashion can be a tool for healing, empowerment, and inclusion. Maia Arazi, Tamar Mani, Helen Sofrin // Shenkar; Esti Neuhar, occupational therapist// Sheba Medical Center; Dana dariel, Laura Zajdner // Wix.

Connecting you with your best job An application that connects between job searchers to companies or individuals searching for workers. The app is based on data information taken from Facebook; both from individuals and companies. All information is visible to the search party on this application; including the possibility to apply directly for the job offered. The app allows the user to filter data in order to reach the optimal results for the user.