Shufuni ya nash

While working at a startup, I fell in love with sticky notes – their bold colors, versatility, and the creative energy they bring. Inspired by that spirit, I designed a spice packaging system that channels the startup vibe through color, shape, and tone. The packaging mimics the square, lean format of sticky notes – compact and practical. A transparent window lets the natural colors of the spices shine through, acting as both a functional element and a vibrant design feature. I explored Middle Eastern patterns, matching each spice with a mood and motif: the hotter the spice, the bolder the pattern. Materials are compostable and eco-friendly, with a neutral brown base that emphasizes the natural beauty of the contents. Just like sticky notes, these packages are made to stick anywhere in your kitchen – turning it into a colorful, expressive space inspired by the land they came from.

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

Welcome to Witchfest – a whimsical festival where witches unite to share magical trends, swap secrets, and enjoy eerie-sweet treats. The responsive website invites visitors to explore event details in true ghastly style: from a celestial map guiding the way, to instructions on how to summon an Uber Broom, and even a way to send magical invitations to friends. Witchy, witty, and web-ready.

Prosthetic Hand Redesign – Function Meets Fashion As part of this project, we were asked to redesign the prosthetic hand and rethink how it could be improved both functionally and emotionally. We identified an aesthetic gap in existing solutions – especially for an older audience seeking to express individuality and even celebration, rather than hiding or neutralizing the prosthesis.Our goal was to create a product that’s not only functional and ergonomic, but also fashionable – a personal accessory that reflects the user’s style.The concept also places emphasis on the user experience throughout the process: from design customization to production and, finally, to delivery – making the user feel like a co-creator of their own prosthetic.

Logotype for fashion designer MERIASH is an intimate and small young brand that engraves on its banner creative, enchanted and mysterious worlds through which unique clothing items with a distinct design language are created. There is a range of complexity in the same breath - from the most commercial items to the highly invested items. The quantities are not significant.

Einav Nashiri is a women's clothing brand. Those who wear Einav feel free, sexy femininity with lots of confidence. She is independent and strong. The clothes are leisure, resort clothes designed with a lot of thought. The brand's message is to be a woman and be in constant freedom.

A logo for a high-end suite hotel, offering boutique hospitality in the atmosphere of old Tel Aviv, located in Neve Tzedek. A place with history from old Tel Aviv, luxurious yet understated, in a special location on a street of artists and boutiques.

poster story that i draw to a project.

Poster, postcard and cigar as an icon called ׳Pablo Escobar׳. The design plays with the colors of black and white, In all aspects and represents both sides of Escobar. On one hand, the evil personality, and on the other hand the one who supports the poor people. The guns are like the wings of angels.

During a humanitarian expedition to Ghana, I took part in renovating a local school and orphanage. As part of the project, I created a 30x3 meter mural on the school’s wall, reflecting the school’s core value: PEACE. The artwork was developed in collaboration with the local community and aims to bring hope, color, and meaning to the everyday environment of the children.