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Mahshi
Logo and branding to restaurant tunisian food
Pillow control
Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!
Image making
A project that Encompasses the dissonance between the object shown and the material used, which is violent and tough compared to the oft colored material.
Spicy middle east
While working at a startup, I fell in love with sticky notes – their bold colors, versatility, and the creative energy they bring. Inspired by that spirit, I designed a spice packaging system that channels the startup vibe through color, shape, and tone. The packaging mimics the square, lean format of sticky notes – compact and practical. A transparent window lets the natural colors of the spices shine through, acting as both a functional element and a vibrant design feature. I explored Middle Eastern patterns, matching each spice with a mood and motif: the hotter the spice, the bolder the pattern. Materials are compostable and eco-friendly, with a neutral brown base that emphasizes the natural beauty of the contents. Just like sticky notes, these packages are made to stick anywhere in your kitchen – turning it into a colorful, expressive space inspired by the land they came from.
Molcho
A logo for a high-end suite hotel, offering boutique hospitality in the atmosphere of old Tel Aviv, located in Neve Tzedek. A place with history from old Tel Aviv, luxurious yet understated, in a special location on a street of artists and boutiques.
Cartel Font
A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.
Gender
Wage Gap Simulation – Social Awareness Ad An advertisement that visualizes the gender wage gap in Israel, highlighting the inequality between men’s and women’s salaries through a clear, impactful concept.
Help center header
The Wix Help Center used to inherit the global Wix.com header. This created several problems: it took up too much space, included irrelevant links, wasn’t aligned with support best practices, and we had no control over its content or data. The goal was to design a dedicated, independent header tailored for support, aligned with industry standards, and optimized for Help Center users.
Logos
Some of the logos that I made
Diamonds chocolate
The journey of chocolate, from seed to finished product, reminded me of the way rocks are formed over time. Both begin as raw materials from nature and transform into something refined, rich, and full of character. Inspired by this parallel, I designed a chocolate package that draws on geological textures and a desert-inspired color palette. The use of organic, abstract shapes reflects the wildness and unpredictability of natural formation processes. To give the packaging a postcard-like feel, I incorporated rock textures and added information about various global mines on the back – creating a sensory and narrative-rich unboxing experience that connects the product to the earth it came from.
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