During my humanitarian expedition to Ghana,Africa in the summer I was helping to renovate the school and the orphanage. This is one of my projects in the school wall- 30X3 meters painting which reflects the school point of view- PEACE.
Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.
Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!
Silk screen printing.
Logotype and icons for a music channel inspired by rap music. The icons represent the flow of technology and rap in three decades starting from the 80s. Each decade's icon feature a device used for listening to music during that time - a record, a radio, and the ipod.
Spicy middle east
Working for a startup company is where i fell in love with sticky notes. Their colorfulness, their versatility, and the statement they make. So i chose to design my spice package with inspiration from my sticky friends, and their startup vibe. . I investigated. At first, I researched the shape of the sticky notes. They are square and and an easy size for writing, they are lean, like a startup. secondly, I wanted the colors to show through, so I created a window through which the package naturally reflects the vibrant colors of the spices. Lastly, I researched the world of middle eastern patterns and tried to match the colors and atmosphere to that of each spice. A very hot spice would reflect a much livelier pattern. For the package’s material I chose a compostable, eco-friendly cardboard, representative of the middle eastern culture and land. The package’s color is a neutral brown to accentuate the spice’s natural colors. The packages will stick anywhere in your kitchen, and turn it as lively and as vivid as the middle eastern they were inspired from.
we were asked to redesign the Prosthetic hand and try to think about what can we be improved and renewed of the product. there an ascetic problem in the product. and it is not cynical for the older audience who wants to show more elements and even festive. our main goal was to create a product that is not only functional but also used as a fashion item. we wanna to express the user experience which takes part in the production process until the product reaches the consumer home.
Visitt is a web platform dedicated to supervising routine-maintenance inspections; providing inspectors in the field and contractors alike a full suite of control over facility maintenance. Visitt enables a more effective workflow through consolidation of all different levels of maintenance hierarchy.