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La grande dame
soap bracelets that inspired by The Moroccan desert.
Geula
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
abS object
I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
Screenshot
Screenshot is an interactive bar application, The app combines the experience of going out to a bar in synchronization between the smartphone and the visitor's activity in the bar. The bar is surrounded by screens that dynamically present what is going on in live broadcast. Through the application, the user stays up to date, constantly exposed to new experiences and acquaintances, can order food and drinks and be in the whole partner experience, in exchange for participation, the bar rewards the customers constantly.
Anxieties Illustrations
As an anxious person, i feel the best way to communicate my fears are illustrations. In this series, some of those thoughts are brought to paper using short comic strips.
Protest catalog
A protest Begin with one human this is a catalog dealing with protests. the catalog is an introduction to the term "protest". The many different shades and layers this term contains. The catalog engages in a trial to see the many shades and layers of the word from the visual point of view. The colors that are bound together on the different billboards exposed in protests. The end focuses on the contrast between the individual as to the masses in a composition.
Contemporary Art Website
The site showcases famous contemporary art works from around the world and provides information about the artists behind the scenes. It also features articles regarding issues in the art world, while trying to immerse the viewer in the exciting world of contemporary art.
Mahshi
Logo and branding to restaurant tunisian food
Gender
An advertisement that simulates the state of wage gaps between men and women in Israel.
Logos
Some of the logos that I made
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