L A U R A

Spectacles catalog

A catalog on spectacles as a fashion item. The catalog covers the changing of multiple designs throughout the years and gives us a glimpse to the product that transformed itself into a major fashion accessory. the catalog contains information about sight, vision, and observation, including a display of the types of glasses over the years, articles, and visual illusions

Typography course, Shenkar College, second year / 2017.

guidance: Michal pauzner

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Shufuni ya nash

This is an Instagram page, called @shufuniyanash. As part of my course, I choose to talk about the Eastern culture and more so about the Moroccan culture. All the characters and images i drew my self, to every image there's a small paragraph and thus creates a light and fun language- and most importantly people are exposed to things that they don't know or knew about the culture. Enjoy

Baking packaging

Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.

Meriash Logotype

Logotype for fashion designer MERIASH is an intimate and small young brand that engraves on its banner creative, enchanted and mysterious worlds through which unique clothing items with a distinct design language are created. There is a range of complexity in the same breath - from the most commercial items to the highly invested items. The quantities are not significant.

Try to imagine that - your night pillow can switch colors, can play music, massaging and even fresh the air in your bedroom. Concept application that controls your sleeping pillow and monitors your sleep!

Protest catalog

A protest Begin with one human this is a catalog dealing with protests. the catalog is an introduction to the term "protest". The many different shades and layers this term contains. The catalog engages in a trial to see the many shades and layers of the word from the visual point of view. The colors that are bound together on the different billboards exposed in protests. The end focuses on the contrast between the individual as to the masses in a composition.

Some of the logos that I made

Rebrand Wix Help Center

The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate. Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.

Einav Nashiri is a women's clothing brand. Those who wear Einav feel free, sexy femininity with lots of confidence. She is independent and strong. The clothes are leisure, resort clothes designed with a lot of thought. The brand's message is to be a woman and be in constant freedom.

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