L A U R A

Spectacles catalog

A catalog on spectacles as a fashion item. The catalog covers the changing of multiple designs throughout the years and gives us a glimpse to the product that transformed itself into a major fashion accessory. the catalog contains information about sight, vision, and observation, including a display of the types of glasses over the years, articles, and visual illusions

Typography course, Shenkar College, second year / 2017.

guidance: Michal pauzner

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I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.

The Arctic Monkeys site offers a tour of the band, albums and an online store.

Image making pink skull & cactus.

soap bracelets that inspired by The Moroccan desert.

A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.

Some of the logos that I made

A project that Encompasses the dissonance between the object shown and the material used, which is violent and tough compared to the oft colored material.

Gazoz israeli museum

Branding of "Gazoz Museum of Israeli culture" The colors used are of the Mediterranean sands, sea, and sun. I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel. My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas. I chose a naked cement wall that in my view symbolizes true and hard israeliness.

Logotype and icons for a music channel inspired by rap music. The icons represent the flow of technology and rap in three decades starting from the 80s. Each decade's icon feature a device used for listening to music during that time - a record, a radio, and the ipod.

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