Article about the project :
Disruption
created as part of a collaborative educational program, the three ‘disruption jackets’ are inspired by the difficulties in communication between Chinese and Israeli students at shenkar college, Israel and yale university, the US. the black and white denim is covered with letters and words falling apart.
Narrative , Shenkar College, Third year
Guidance: Tamar meni, tal berli
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Contemporary Art Website
The site showcases famous contemporary art works from around the world and provides information about the artists behind the scenes. It also features articles regarding issues in the art world, while trying to immerse the viewer in the exciting world of contemporary art.
Gazoz israeli museum
Branding of "Gazoz Museum of Israeli culture"
The colors used are of the Mediterranean sands, sea, and sun.
I was inspired by the amount of stickers that vary, represent and express, the multitude of cultural connections in Israel.
My design is based on the informative, somewhat boring and mundane side of the Museum in contrast of the sassy, unpretentious Israeli side that's glued on layers and layers of different views and expressive ideas.
I chose a naked cement wall that in my view symbolizes true and hard israeliness.
Spotip
SPOTIP is a platform designed for photographers seeking the perfect spot – near or far – to capture their next shot.
The app helps users discover beautiful, photogenic locations, tailored to their interests through a smart search engine with category filters.
Each location includes detailed info: recommended gear, time of day, and tips from other photographers who have already been there – along with sample photos for inspiration.
Once users explore a location, they’re invited to contribute: share new places, upload their photos, and become part of a global photography community.
A premium tier unlocks exclusive features: access to remote or restricted spots, offline saving, photography lectures, and advanced gear recommendations – all designed to help photographers capture the perfect moment, every time.
Visitt
Visitt is a web-based platform designed to streamline routine maintenance inspections and empower both field inspectors and contractors with full operational control.
By consolidating every layer of the maintenance workflow hierarchy into one intuitive system, Visitt enables faster, clearer, and more efficient facility management.
Rebrand Wix Help Center
The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate.
Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.
Diamonds chocolate
The journey of chocolate, from seed to finished product, reminded me of the way rocks are formed over time. Both begin as raw materials from nature and transform into something refined, rich, and full of character.
Inspired by this parallel, I designed a chocolate package that draws on geological textures and a desert-inspired color palette. The use of organic, abstract shapes reflects the wildness and unpredictability of natural formation processes.
To give the packaging a postcard-like feel, I incorporated rock textures and added information about various global mines on the back – creating a sensory and narrative-rich unboxing experience that connects the product to the earth it came from.
Einav Nasiri
Einav Nashiri is a women's clothing brand. Those who wear Einav feel free, sexy femininity with lots of confidence. She is independent and strong. The clothes are leisure, resort clothes designed with a lot of thought. The brand's message is to be a woman and be in constant freedom.
Logos
Some of the logos that I made
Help center header
The Wix Help Center used to inherit the global Wix.com header. This created several problems: it took up too much space, included irrelevant links, wasn’t aligned with support best practices, and we had no control over its content or data. The goal was to design a dedicated, independent header tailored for support, aligned with industry standards, and optimized for Help Center users.
Gender
Wage Gap Simulation – Social Awareness Ad
An advertisement that visualizes the gender wage gap in Israel, highlighting the inequality between men’s and women’s salaries through a clear, impactful concept.