A project that Encompasses the dissonance between the object shown and the material used, which is violent and tough compared to the oft colored material.
The Chocolate, and the process it undergoes from seed to product, reminds me a lot of the process of a rock growing. Both start from nature as raw materials and end up a beautiful finished product. I chose a color pallete that reminds me of the desert view and decided to use basic and organic shapes to create a wild abstract. In order to give the package a postcard feel I’ve added rock textures and information about different mines on the back.
Some of the logos that I made
Poster, postcard and cigar as an icon called ׳Pablo Escobar׳. The design plays with the colors of black and white, In all aspects and represents both sides of Escobar. On one hand, the evil personality, and on the other hand the one who supports the poor people. The guns are like the wings of angels.
Spicy middle east
Working for a startup company is where i fell in love with sticky notes. Their colorfulness, their versatility, and the statement they make. So i chose to design my spice package with inspiration from my sticky friends, and their startup vibe. . I investigated. At first, I researched the shape of the sticky notes. They are square and and an easy size for writing, they are lean, like a startup. secondly, I wanted the colors to show through, so I created a window through which the package naturally reflects the vibrant colors of the spices. Lastly, I researched the world of middle eastern patterns and tried to match the colors and atmosphere to that of each spice. A very hot spice would reflect a much livelier pattern. For the package’s material I chose a compostable, eco-friendly cardboard, representative of the middle eastern culture and land. The package’s color is a neutral brown to accentuate the spice’s natural colors. The packages will stick anywhere in your kitchen, and turn it as lively and as vivid as the middle eastern they were inspired from.
Logo and branding to restaurant tunisian food
Confession Night is one day a year, the longest night in which we confess our sins, and continue to celebrate life. The confessional process takes place from the dark until the next day, a process in which one confesses to another in the world. The boutique is located in major cities around the world, such as New York, Tel Aviv, Berlin and more, and provides an opportunity to confess your sins regardless of religion, race or gender. The language takes inspiration from the nightlife, the neons, the urbanism, and on the other side from the worlds of the church and the vitrage, which delineate the language. The idea comes from Maha Shivarti in India, where they celebrate the longest night of the year and invite Lord Shiva to wash away evil and the old and make room for growth and renewal.
poster story that i draw to a project.
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
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