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Wix
Product Designer at Wix.com | Full-time | Aug 2019 – Present As part of the Wix’s Product Design team who are both masters of UX and have a pixel-perfect approach to UI. We define and design products that have an impact on almost 200 million users around the world. i working with a design system Collaborate with other UX designers, product managers, frontend developers, Illustrators, prototypers and cross-functional stakeholders to understand requirements and provide creative, thoughtful solutions inside and outside the team.
Poster Festival
Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.
Geula
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
Spotip
SPOTIP is an amazing platform for photographers to locate nearby; distant and current locations. The app offers the user beautiful and interesting locations to photograph. It offers the user an opportunity to share places he has visited and photographed. The application is divided into two steps. Finding the most suitable location that answers the user's needs. This is done using the search engine that is divided into specific categories. The app informs the user all the needed information and camera tools needed. The information is fed by other photographers that have visited and photographed there in the past. This will give the user an opportunity to get the detailed information before setting out, including an impression of the photographs already taken there. The data will allow the user the opportunity to perfect his whole photographic experience and destination. Each user is welcomed to share his new destinations and current photographic experiences. Once the user has found and experienced a photography experience he is welcome to join the second goal of the application. The user is invited to join the global community of photographers on this application. The user will be able to visit all the amazing and interesting variety of photographs taken by endless photographers. The application will entail exact details and information needed in order to find the perfect moment that creates the perfect photo. When upgrading the application the user becomes a premium customer. The user will receive access to information that allows entry to special places; lectures on everything that entails destinations and photography. The use of cameras and special equipment that might be the photographers need. The premium customer has the opportunity to save locations whilst offline; this being when a user is in a nonreception area; also including the possibility to use more features whilst photographing.
abS object
I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
Anxieties Illustrations
As an anxious person, i feel the best way to communicate my fears are illustrations. In this series, some of those thoughts are brought to paper using short comic strips.
Image making
A project that Encompasses the dissonance between the object shown and the material used, which is violent and tough compared to the oft colored material.
Protest catalog
A protest Begin with one human this is a catalog dealing with protests. the catalog is an introduction to the term "protest". The many different shades and layers this term contains. The catalog engages in a trial to see the many shades and layers of the word from the visual point of view. The colors that are bound together on the different billboards exposed in protests. The end focuses on the contrast between the individual as to the masses in a composition.
Gender
An advertisement that simulates the state of wage gaps between men and women in Israel.
Drawing
poster story that i draw to a project.
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