As an anxious person, i feel the best way to communicate my fears are illustrations. In this series, some of those thoughts are brought to paper using short comic strips.
poster story that i draw to a project.
The book contains Orna Kazin' s articles that entail articles about wanderers. I also chose to add the artist Sophie Calle that deals with the borderlines of documentation and time. The book is set up in a modern format of a researcher, that combines both time and mystery. The Digital format focuses on Sophie Calle's work called "The Hotel" .Sophie Calle follows photographs and documents the hotel guests whilst working as a chambermaid on her spare time.
I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.
An advertisement that simulates the state of wage gaps between men and women in Israel.
A catalog on spectacles as a fashion item. The catalog covers the changing of multiple designs throughout the years and gives us a glimpse to the product that transformed itself into a major fashion accessory. the catalog contains information about sight, vision, and observation, including a display of the types of glasses over the years, articles, and visual illusions
Image making pink skull & cactus.
Poster, postcard and cigar as an icon called ׳Pablo Escobar׳. The design plays with the colors of black and white, In all aspects and represents both sides of Escobar. On one hand, the evil personality, and on the other hand the one who supports the poor people. The guns are like the wings of angels.
we were asked to redesign the Prosthetic hand and try to think about what can we be improved and renewed of the product. there an ascetic problem in the product. and it is not cynical for the older audience who wants to show more elements and even festive. our main goal was to create a product that is not only functional but also used as a fashion item. we wanna to express the user experience which takes part in the production process until the product reaches the consumer home.
Logo and branding to restaurant tunisian food