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abS object
I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.
3D Hand
Prosthetic Hand Redesign – Function Meets Fashion As part of this project, we were asked to redesign the prosthetic hand and rethink how it could be improved both functionally and emotionally. We identified an aesthetic gap in existing solutions – especially for an older audience seeking to express individuality and even celebration, rather than hiding or neutralizing the prosthesis.Our goal was to create a product that’s not only functional and ergonomic, but also fashionable – a personal accessory that reflects the user’s style.The concept also places emphasis on the user experience throughout the process: from design customization to production and, finally, to delivery – making the user feel like a co-creator of their own prosthetic.
Rebrand Wix Help Center
The Wix Help Center provides a wide range of resources to support users in building and managing their websites. The previous design had become outdated: cluttered, generic, and hard to navigate. Our goal was to rebrand the entire Help Center — restructuring the hierarchy, refreshing the look & feel, and aligning it with Wix’s evolving brand language.
Poster Festival
Four versions of a poster promoting a cinematic event: ״To infinity and beyond״ black & white.
Africa
During a humanitarian expedition to Ghana, I took part in renovating a local school and orphanage. As part of the project, I created a 30x3 meter mural on the school’s wall, reflecting the school’s core value: PEACE. The artwork was developed in collaboration with the local community and aims to bring hope, color, and meaning to the everyday environment of the children.
Meriash Logotype
Logotype for fashion designer MERIASH is an intimate and small young brand that engraves on its banner creative, enchanted and mysterious worlds through which unique clothing items with a distinct design language are created. There is a range of complexity in the same breath - from the most commercial items to the highly invested items. The quantities are not significant.
Good Intentions
A collaborative project between Shenkar’s Fashion Design Department and the Sheba Medical Center’s Rehabilitation Department for war-injured soldiers. Twelve fashion students worked closely with twelve wounded soldiers, each with unique physical challenges and personal stories, to co-design adaptive, fashionable garments that promote independence and dignity in everyday life. The process was rooted in design thinking, with occupational therapists guiding the students to create solutions such as magnetic closures, garments compatible with medical braces, and custom features like pockets for white canes. Beyond aesthetics, the project explored how fashion can be a tool for healing, empowerment, and inclusion. Maia Arazi, Tamar Mani, Helen Sofrin // Shenkar; Esti Neuhar, occupational therapist// Sheba Medical Center; Dana dariel, Laura Zajdner // Wix.
Spotip
SPOTIP is a platform designed for photographers seeking the perfect spot – near or far – to capture their next shot. The app helps users discover beautiful, photogenic locations, tailored to their interests through a smart search engine with category filters. Each location includes detailed info: recommended gear, time of day, and tips from other photographers who have already been there – along with sample photos for inspiration. Once users explore a location, they’re invited to contribute: share new places, upload their photos, and become part of a global photography community. A premium tier unlocks exclusive features: access to remote or restricted spots, offline saving, photography lectures, and advanced gear recommendations – all designed to help photographers capture the perfect moment, every time.
Little steps
A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.
Witchfest
Welcome to Witchfest – a whimsical festival where witches unite to share magical trends, swap secrets, and enjoy eerie-sweet treats. The responsive website invites visitors to explore event details in true ghastly style: from a celestial map guiding the way, to instructions on how to summon an Uber Broom, and even a way to send magical invitations to friends. Witchy, witty, and web-ready.
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