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Geula

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

Branding course, Shenkar College, Third year

Guidance: Yoav Gati

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Product Designer at Wix.com | Full-time | Aug 2019 – Present As part of the Wix’s Product Design team who are both masters of UX and have a pixel-perfect approach to UI. We define and design products that have an impact on almost 200 million users around the world. i working with a design system Collaborate with other UX designers, product managers, frontend developers, Illustrators, prototypers and cross-functional stakeholders to understand requirements and provide creative, thoughtful solutions inside and outside the team.

A project that Encompasses the dissonance between the object shown and the material used, which is violent and tough compared to the oft colored material.

The brief was to make a particular site to a native application and refine it. we chose the Capsule site - new kind of pharmacy, prescription delivery service, which is located in the United States, we create a simple system that summarizes all the medical events and advances that have taken place for you or your family this week, have added various features that are relevant in the world of innovative medicine. The app will recognize your health status up to the smallest details, take care of the relevant medications and also as a social community that helps you find more and more people with the same health issues and share between them treatments and medicine reviews.

Welcome to the Witchfest festival! A festival in which witches unite in order to discuss the latest magic trends, trade secrets, and eat some nice cookies. All in a a macabre yet stylish way, as fit for a ghastly event such as this! Explore this responsive site in order to find a map of stars guiding you to the event location, instructions on how to get an uber broom, and send invitations to different friends.

Protest catalog

A protest Begin with one human this is a catalog dealing with protests. the catalog is an introduction to the term "protest". The many different shades and layers this term contains. The catalog engages in a trial to see the many shades and layers of the word from the visual point of view. The colors that are bound together on the different billboards exposed in protests. The end focuses on the contrast between the individual as to the masses in a composition.

I made this site for abS object as part of an exercise at the company "wix". Avi is a designer and maker, working and living in Tel Aviv. About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.

Baking packaging

Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.

During my humanitarian expedition to Ghana,Africa in the summer I was helping to renovate the school and the orphanage. This is one of my projects in the school wall- 30X3 meters painting which reflects the school point of view- PEACE.

Diamonds chocolate

The Chocolate, and the process it undergoes from seed to product, reminds me a lot of the process of a rock growing. Both start from nature as raw materials and end up a beautiful finished product. I chose a color pallete that reminds me of the desert view and decided to use basic and organic shapes to create a wild abstract. In order to give the package a postcard feel I’ve added rock textures and information about different mines on the back.

The Arctic Monkeys site offers a tour of the band, albums and an online store.

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