L A U R A

Geula

I have spoken from a point that pizza is available, it can be fast food, demands the minimum necessities, personally speaking - I rather eat in an underground pizza place than on some fancy restaurant downtown plus it's always available immediately and cheap and not being ‘’wanna be’’ on you. All these things connected me to the street scene in general and to all of the punk culture in particular. The punk culture is disgusted with materialism, it is very urban. The name Geula (free translate from hebrew to salvation, redemption, freedom), refers to the ideology of the punk culture, to the freedom of peace and redemption they believed in the suppression of the law and the establishment or anything that reminded Western society. The place itself is a pizza bar that provides a stage for music, the place is just delicious and cheap. Everyone who buys a pizza gets a poster, each time a different random poster. Few words on the design language, at first i focused on fanzines whose goal was quick and cheap. I chose a three main colors palette of simple, inexpensive pages. The language also involves layers and patterns of the pizza toppings and also the punk favorite cloths. I chose to do all of the branding in Hebrew and i focused on the late 70’ and early 80’ around the well known club name ‘’penguin’’ and the ‘’Dan Cinema’’ movie place. The punk culture in israel is different from the rest of the world. I studied close about the period and the israeli punk bands who involve in their songs political messages that refers to freedom, redemption and salvation( all connected to one word - Geula. My challenge was taking all this language and time zones and turn in into something modern, that fits the present, but still not taking it to commercialized places, and not for profit interests.

Branding course, Shenkar College, Third year

Guidance: Yoav Gati

More

Confession Night

Confession Night is one day a year, the longest night in which we confess our sins, and continue to celebrate life. The confessional process takes place from the dark until the next day, a process in which one confesses to another in the world. The boutique is located in major cities around the world, such as New York, Tel Aviv, Berlin and more, and provides an opportunity to confess your sins regardless of religion, race or gender. The language takes inspiration from the nightlife, the neons, the urbanism, and on the other side from the worlds of the church and the vitrage, which delineate the language. The idea comes from Maha Shivarti in India, where they celebrate the longest night of the year and invite Lord Shiva to wash away evil and the old and make room for growth and renewal.

SPOTIP is a platform designed for photographers seeking the perfect spot – near or far – to capture their next shot. The app helps users discover beautiful, photogenic locations, tailored to their interests through a smart search engine with category filters. Each location includes detailed info: recommended gear, time of day, and tips from other photographers who have already been there – along with sample photos for inspiration. Once users explore a location, they’re invited to contribute: share new places, upload their photos, and become part of a global photography community. A premium tier unlocks exclusive features: access to remote or restricted spots, offline saving, photography lectures, and advanced gear recommendations – all designed to help photographers capture the perfect moment, every time.

Logo and branding to restaurant tunisian food

Contemporary Art Website

The site showcases famous contemporary art works from around the world and provides information about the artists behind the scenes. It also features articles regarding issues in the art world, while trying to immerse the viewer in the exciting world of contemporary art.

A garden in the heart of Tel Aviv with a rich, Montessori-inspired environment that fosters independence in children, hands-on learning, in a nurturing setting, tailored individually to each child's needs.

Wage Gap Simulation – Social Awareness Ad An advertisement that visualizes the gender wage gap in Israel, highlighting the inequality between men’s and women’s salaries through a clear, impactful concept.

A Hebrew font course which includes all the symbols and numbers. I inspired by a biblical old logo I saw, And from there the font developed.

A logo inspired by the street name Zvulun.

Prosthetic Hand Redesign – Function Meets Fashion As part of this project, we were asked to redesign the prosthetic hand and rethink how it could be improved both functionally and emotionally. We identified an aesthetic gap in existing solutions – especially for an older audience seeking to express individuality and even celebration, rather than hiding or neutralizing the prosthesis.Our goal was to create a product that’s not only functional and ergonomic, but also fashionable – a personal accessory that reflects the user’s style.The concept also places emphasis on the user experience throughout the process: from design customization to production and, finally, to delivery – making the user feel like a co-creator of their own prosthetic.

Welcome to Witchfest – a whimsical festival where witches unite to share magical trends, swap secrets, and enjoy eerie-sweet treats. The responsive website invites visitors to explore event details in true ghastly style: from a celestial map guiding the way, to instructions on how to summon an Uber Broom, and even a way to send magical invitations to friends. Witchy, witty, and web-ready.

↑Back to Top