Sophie calle

A logo for a high-end suite hotel, offering boutique hospitality in the atmosphere of old Tel Aviv, located in Neve Tzedek. A place with history from old Tel Aviv, luxurious yet understated, in a special location on a street of artists and boutiques.

Baking Products being a very basic substance. I compared it to Art. Any being can make art, as any being can create something as basic from baking products. I chose the Bauhaus era. A time that was identified with basic colors and shapes, including the font that was identified and used at that time. Various products have added printed informative knowledge at this time. Vertical and Horizontal graphic art was common use during those years. The topography was all designed and based on these shapes. Each color represents a product with a different flavor and Each shape represents a family group. The shape changes its form as the product becomes more complex. My starting point was the Wheat, flour group. I branched out from that starting point creating a language.

A project that Encompasses the dissonance between the object shown and the material used, which is violent and tough compared to the oft colored material.

AVNEI DERECH is a new alternative burial method that s based on ancient Jewish laws and guidelines that s called "the gathering of bones". I've developed and designed an innovative layout that s based on the terrazzo surface that s very commonly used in Israel. The shortage of burial space is worsening. The cemeteries are spreading and widening on our living spaces. In order to try to solve this problem the cemeteries have offered, burial on floors. This solution is quite expensive and does not totally solve the problem of space. The method of "gathering of bones" offers 65 times more burial space than in a regular burial in one dunam(1000sqm). In the process of "gathering of the bones" technique, there are two stages. Stage one: "the subsidiary burial" that is a temporary burial. Stage two: a year after the burial, the remains of the deceased are bones only. The bones are removed from their temporary burial plot and transferred to their permanent grave(made of stone or clay). This kind of burial is often reminded in the Jewish biblical sources and was extremely common in morocco. The choice of design will be offered to the client whilst living or to his family after their beloved has passed away with a vast amount of choices and considering the Jewish burial restrictions. The use of this technique is divided into a few stages. There is the catalog that contains all the information concerning the process, the reality that created this idea (the growing problem of lack of space) and its outcome. The ancient source of this technique is of Jewish origin, wit the history and products that are used. There is an assortment of designs available, texts and visual designs of the burial plots and forms. The catalog entails all the specifications of this technique. All the stages are explained and displayed in the catalog. The catalog is presented in the form of a large scale and focusing on a smaller scale of details. The first chapter the cemetery is presented, It s built and finally the burial plot and numbering of graves. In the second chapter, the actual grave is presented. The size of the graves (length of thigh and width of pelvis being longest bones). The grave is built as a hollow box and shall be built as high as four-floor levels above ground. The full height shall be two meters high. In addition, there are the shapes of the graves. The connecting part between graves creates a small slit that can be used as a small tray for accessories such a flower, stone, candles, Finally, the text is written on the grave. From a look above the shapes of the graves creates a magnificent sight of a unique geometric urban view. The third chapter explains to the reader the material used and the method itself. The offer of choice of basic colors and gravel. The client chooses the colors and size of his choice (with a ratio of 1:1). The density of the stones and finally the options used for the final finish of the grave. It s of importance to point out that all the stones, gravel and products are from recycled stone and environmentally friendly. It s easy to manufacture, highly resilient and of low cost. It s unique texture allows a wide variety of options. Finally and the most meaningful statement is that from ashes and stone we come and to ashes we return. In the fourth chapter, I'll present examples that are played out in colors and data. I 'll begin with one color of gravel mixed with one base color and work my way up. There is also the possibility of choosing only base colors. The goal is that every client can be provided with the possibility to create his own unique mosaic style and statement grave. A grave that s produced of a unique, innovative, exciting idea as a form of burial. Another implementation of this concept will offer a filing system with a colorful array available, as well as a form that will be filled out and a scanned key that displays the choices made by the client. Furthermore, there is an architectural small model that displays grave plots with a ratio 1:23, and an example of a grave with a ratio 1:1 in its square shape. All the tiles and stones are hand made from the same material. This project display s a new idea in which death has not yet conquered life but respects and intensifies the memory of our beloved. This technique changes our attitude to death and offers a solution concerning the growing current burial system.

Connecting you with your best job An application that connects between job searchers to companies or individuals searching for workers. The app is based on data information taken from Facebook; both from individuals and companies. All information is visible to the search party on this application; including the possibility to apply directly for the job offered. The app allows the user to filter data in order to reach the optimal results for the user.

An advertisement that simulates the state of wage gaps between men and women in Israel.

SPOTIP is an amazing platform for photographers to locate nearby; distant and current locations. The app offers the user beautiful and interesting locations to photograph. It offers the user an opportunity to share places he has visited and photographed. The application is divided into two steps. Finding the most suitable location that answers the user's needs. This is done using the search engine that is divided into specific categories. The app informs the user all the needed information and camera tools needed. The information is fed by other photographers that have visited and photographed there in the past. This will give the user an opportunity to get the detailed information before setting out, including an impression of the photographs already taken there. The data will allow the user the opportunity to perfect his whole photographic experience and destination. Each user is welcomed to share his new destinations and current photographic experiences. Once the user has found and experienced a photography experience he is welcome to join the second goal of the application. The user is invited to join the global community of photographers on this application. The user will be able to visit all the amazing and interesting variety of photographs taken by endless photographers. The application will entail exact details and information needed in order to find the perfect moment that creates the perfect photo. When upgrading the application the user becomes a premium customer. The user will receive access to information that allows entry to special places; lectures on everything that entails destinations and photography. The use of cameras and special equipment that might be the photographers need. The premium customer has the opportunity to save locations whilst offline; this being when a user is in a nonreception area; also including the possibility to use more features whilst photographing.

During my humanitarian expedition to Ghana,Africa in the summer I was helping to renovate the school and the orphanage. This is one of my projects in the school wall- 30X3 meters painting which reflects the school point of view- PEACE.

I made this site for abS object as part of an exercise at the company "wix".​ Avi is a designer and maker, working and living in Tel Aviv.  About a year ago he founded objects design brand abS_objects. All of abS objects are produced in a traditional artisan way and are hand made in Tel Aviv. Every object is slightly different, which makes every object one of a kind.

Silk screen printing.